In June 2013 the idea of Nepal Downtown is born, the idea to create a collection for men that mixes sport and fashion in a balanced way. The first collection consists of three articles, a shirt, a t- shirt and a sweater. The collection is done using three colours, white, black and red. Nepal debuts at Pitti Immagine in June 2013 and gets great feedback with almost 50 new clients, all Italian stores with high fashion profiles selling brands like Dior, YSL, Golden Goose and H.B.A (Hood by Air). These clients are requesting a female answer to the already existing Nepal Downtown, deciding this is the way to go it becomes apparent that Nepal should actually be a collection for women, Embellished Everyday Sporty Fashion, this becomes the soul of what is today.
During all this it is decided to change production company and find a company that stands for “made in Italy” with a feminine touch. Having found this in Madrilena the road to what is Nepal today starts.